Simon Humphries was born and educated in the UK. He began his career as a Product Designer before joining Toyota Motor Corporation in 1994.
Initially he worked in design research and development. Then in 2006, he played a leading role in establishing and implementing the Toyota and Lexus design philosophies.
After managing various projects in both advanced and production design, he was appointed president of ED2 (Toyota European Design Development) where his team spearheaded Toyota’s transformation into a mobility company.
In 2018, he took on the role of Head of Design overseeing both the Toyota and Lexus brands.