Since April 2019 Simon has been head of Hyundai Styling Group working out of Hyundai’s main design studio in Namyang, South Korea. The Namyang studio comprises around 400 people: exterior design, interior design, colour & trim design, physical modeling, digital modeling, design strategy & communication, design feasibility, detail design. This position Simon took up having previously (since 2017) been responsible for Hyundai Motors design strategy and design development in China.
From the South Korea main studio design projects are coordinated together with Hyundai external studios in USA, Germany, India, China and Japan.
Previously Simon spent 10 years in China as Director of Design for Volkswagen Group China and 6 years at VW Design, Germany. Before joining Volkswagen he led design at both Rolls-Royce and Bentley Motor Cars.