Immersive computing is revolutionising the world around us and has the potential to transform the creative process significantly. What started as a spark of imagination decades ago has ignited an inferno of technology-driven creative opportunity today. Nowhere is this more apparent than in the automotive industry, where augmented reality and virtual reality technology (AR/VR) continues to deepen and expand its impact on creative design.
Designers can use AR and VR (or XR as the combination is often called) to express, capture and communicate their ideas faster than ever before. This increase in productivity is enabled by the sense of scale and 3D position afforded by the tracked stereoscopic displays found in VR headsets (known as head mounted displays or HMDs) combined with the highly accurate motion controllers that have become standard peripherals with systems like HTC Vive, Oculus and Windows Mixed Reality…. [Read the full article]