The Car Design News LA Forum took place on 20 November, at the motorshow in Los Angeles.
Profound changes in automotive technology have given designers freedom to create new mobility solutions but many challenges remain. The LA Forum brought together an elite group of designers working in the automotive space to discuss their differing approaches and explain how strategy affects the creative bedrock of automotive design. This year, speakers presented about user-centred design, designing for mixed-mode mobility and approaching the interior as a lounge space. Speakers revealed how they are harnessing the latest augmented and virtual reality tools to revolutionise design processes in their studios.
It is often said that design studios live in the future; the Car Design News LA Forum brings creatives from around the world together to design the future of automotive design. This year's speakers included Volvo’s Robin Page, Rivian’s Jeff Hammoud, GAC’s Pontus Fontaeus, Polestar’s Max Missoni and Under Armour’s Clay Dean.