24 October 2017
Andaz, Toranomon Hills

#CarDesignForum
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Tuesday, 24 October

09:00  Registration breakfast

09:45 Welcome speech and introduction 
Shiro Nakamura, Committee Chairman

10:00 Panel session 1 – New Luxury
The interpretation of luxury changes quickly. The design directors of emerging luxury brands discuss future trends and the value for a new generation of savvy customers.

Panellists
Alfonso Albaisa, Senior Vice President, Global Design, Nissan Motor Co. Ltd. Japan
Sangyup Lee, Vice President of Hyundai and Genesis Design
Yoshihiro Sawa, President, Lexus International Co. and Managing Officer Toyota Motor Corporation
Moderator: Yuko Iida – automotive journalist

11:05 Coffee break

11:30 Panel session 2 – Alternative Asia
This session explores the trends and strategy of the remarkable brands in rapidly changing Asian markets such as India and China.

Panellists
Pratap Bose, Head of Design, TATA Motors and TAMO
Zhang Fan,Vice President, Head of Design, Guangzhou Automobile Group Co., Ltd Automotive Engineering Institute
Peter Horbury, Executive Vice President of Design, Geely
Moderator: Masatsugu Arimoto – design journalist

12:35 Faurecia presentation – Digital Magic and Wellbeing Magic
Andreas Wlasak, Vice President Industrial Design, Faurecia
Introduced by: Abel Sampson, Publisher, Car Design News

12:45 Lunch

14:00 Panel session 3 – Adventure Heritage
How do brands with history steeped in the spirit of adventure capitalise their design on that experience and philosophy?

Panellists
Mamoru Ishii
, General Manager, Design Department, Product & Portfolio Planning Division, Subaru Corporation
Massimo Frascella, Creative Director Exteriors, Land Rover
“Dezi” Nagaya Akihiro
, Executive Officer and Chief General Manager Design Center, Yamaha
Moderator: Chris Maillard, CDN Editor-in-Chief

15:15 Coffee break

15:40 Panel session 4 – Brand Evolution
The tension between respecting a brand and designing something new is acute, especially for the established brands. In this session the experts explain their approach.

Panellists
Tsuyoshi Matsuhashi, General Manager and Chief Design Officer, Honda
Marek Reichman, Director of Design, Aston Martin
Antony Villain, Design Director, Alpine
Moderator: Tetsuya Kato – publisher/ editorial director, Car Graphic

16:45 Closing Speech
Chris Maillard, CDN Editor-in-Chief

17:00 Reception begins 

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